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Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
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Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia